Our Story

At Rienna Designs, we create enrichment-focused products designed to spark curiosity and encourage your cats' natural behaviours such as chasing, kicking, sniffing, and foraging. From snuffle mats that turn mealtime into an engaging activity, to kickaroos made for wrestling, and stylish bandanas for a little extra charm, every product is handmade to last and keep your cat happy and healthy.

Handmade in Adelaide
Each item is handmade by me, Jenna, in Adelaide, South Australia. All catnip items are freshly made to order.

Supporting cats in need

All profits (after material & labour costs) are donated to Australian animal charities. If profits aren’t enough, we regularly donate products directly to animal shelters, providing enrichment for cats waiting for their forever homes.

Meet our team

Jenna

Jenna

Founder & Maker

Oversees all aspects of Rienna Designs, and designs and handmakes all toys and accessories.

Rex

Rex

CEO & Model

Rescued in: 2012

Age: 15

Oversees overall product testing and approves toys for fun, safety, and quality.

Vienna

Vienna

Quality Control Manager

Rescued in: 2021

Age: 4

Checks each toy for durability, engagement, and cat-approval.

Piper

Piper

Catnip Specialist

Rescued in: 2022

Age: 5

Makes sure all catnip toys are filled with plenty of catnip for maximum fun.

Daisy

Daisy

Social Media Star and Manager

Rescued in: 2025

Age: 3 months

Keeping our followers entertained while making sure every cat enjoys our toys to the fullest.

Why "Rienna" Designs

Rienna Designs began in 2021 when I started sewing for the cats in my own life. What began as a creative outlet soon grew into a way to give back to animals beyond my home. The name Rienna comes from combining the names of my two cats at the time - Rex and Vienna.